Photo Fuel
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In this episode, I’m talking through the complexities of Black Friday for family photographers, looking to maintain their artistic integrity and profitability. Rather than crafting a sale for your services, I want to propose some more creative thinking about how you might use this time of increased buyer attention to set yourself apart in a
This episode is airing originally in the fall, and because this podcast is specifically for family photographers, many of you are in your busiest part of the year. You’re traveling to a lot of shoots. Even if you don’t have a ton of family photography work right now, every time you do go to a
for photographers, podcast, Uncategorized
In the middle of 2024, after 11 years of operating as Firefly Photography, I changed my business name. Naturally, questions arise – mainly WHYYY?! This episode is all about the nuts and bolts of both how (and why!) I changed my business name. I go through the history of why I chose the name I
SEO expert Melissa Arlena is on the show today with her experience and best practices for moving your photography business to a new city, establishing brand presence online with SEO, and ways you can set yourself up for success. We talk about things like: This is a meaty episode – get your pens ready and
Something that always comes up in the audits I do, in any mentoring call I’ve done in the last 2 years, and in conversations all the time with photographers is COPY. Specifically, for your family photography website. In this episode, I have four simple copy tips for your family photography website that will take under
You may have heard the concept that keeping a client is always easier than booking a new one – and there’s a reason for that! When you nurture your family photography clients, it means you’re making them feel seen and heard beyond the session itself. When you can find unexpected or particularly thoughtful ways to
I asked my private facebook community what has them stuck in business and what problems they’re mulling through right now. The responses were so wide that I wanted to do a whole episode to address them! This Q&A is like little mini mentoring sessions, tackling specific problems for individuals running or starting a family photography
In this episode, I’m welcoming my friend Caitlin Alohilani Hurtado. She is an excellent storyteller and weaves her childhood and parental influence along with the things she learned as a pediatric therapist for 6 years into her art and business. Caitlin is a self-proclaimed introvert, and she gives some really incredible insight into what it’s
In home photography is exciting and appealing to lots of photographers, but it can feel intimidating to find confidence for shooting with so many unknowns. What happens if you walk into a home and it’s a complete mess? How will you create in a space with few windows? What if the style is totally outdated?
In Part Two of the In Home Photography Series, I’m getting more technical and sharing exactly the gear (and tools!) I use for running my lifestyle family photography business. When working in the home, I shoot digitally and entirely with natural light. Buckle up for a fun episode of recommendations and go behind-the-scenes of what
Right about now, many of you in the family photography world are probably starting to think about planning and marketing for your fall mini sessions. But do you *have* do them?? I am a family photographer exclusively and I don’t do fall mini sessions. Actually I don’t offer mini sessions any time of year. If
In this episode, I’m kicking off an in home family photography series. This week, it’s all about the one little trick I do that’s made all the different with getting more comfortable in a variety of homes. If you’ve been nervous about lighting in home settings or the inability to location scout – this one’s for